Cone

Cone is a Boston-based PR company, founded in 1980, that offers services in "Brand Marketing, Cause Branding, Corporate Responsibility, Crisis Management and Prevention." The firm says it helps clients "develop a comprehensive business strategy that coincides with the dynamic interplay of products, people and values -- essential for building trusted relationships and stakeholder loyalty."

Cone was acquired by the Omnicom Group advertising and communications conglomerate in December 1999. At that time, the firm described its work as "creat[ing] and implement[ing] innovative marketing and communications programs to support enduring relationships between companies and their customers."

In March 2009, Cone announced new clients and projects in its "brand marketing and corporate responsibility groups." For Western Union, Cone "developed the Our World, Our Family launch for the company," later expanding into "media relations work for Western Union Payment Services and the launch of Western Union Yes!, the first global brand campaign in the company's 155-year history." Cone also began doing "all the media relations work" for L'Oreal's "cause initiative"; "media relations and influencer engagement work" for the yerba mate beverage company Guayaki; and consulting on tech company EMC's "first fully integrated sustainability report."

Clients
Current or former clients:
 * American Heart Association
 * Ben & Jerry's
 * Deloitte & Toche
 * EMC
 * General Mills
 * Guayaki
 * Jiffy Lube
 * Jockey International
 * L'Oreal
 * Nestle Waters North America
 * Starbucks
 * Timberland
 * T-Mobile
 * Western Union
 * Yoplait

Personnel

 * Carol Cone - Chief Executive Officer
 * Jens Bang - President and Chief Operating Office

Contact information
Cone 855 Boylston St. Boston, MA 02116 Phone:	(617) 227-2111 Fax:	(617) 523-3955

Related SourceWatch articles

 * Corporate Social Responsibility
 * ITT Corporation

External articles

 * Cone, "Cone Selected by Starbucks for Corporate Social Responsibility Project Work", Media Release, June 7, 2004.